I love the DirecTV commercial where the rival cable company is trying to brainstorm ideas to be more competitive. Then one of the employees jumps up and his solution is to have a “blamestorming” session, and he quickly blames a fellow co-worker for the mess. It’s hilarious with a lot more honesty than you’d think.

One of the most important aspects of building a long-term successful company is the ability to create an environment where everyone feels comfortable exchanging ideas. The old saying that “no idea is a bad idea” is true. Not because you don’t get a lot of bad ideas, but because the bad ideas are the ones that often reveal otherwise hidden problems about your product and/or solidify the truly innovative ideas.

You need to have the room full of people with differing viewpoints. If you have too many yes people, which many companies do, or an environment where ideas are shot down before they are given a chance, then you end up much closer to blamestorming than brainstorming.

Here’s a link to the ad: Click Here

When you think of your dream job what comes to mind? Is it a job where you are the boss? Where you set your own hours? And make large amounts of money? In truth the dream job is where it doesn’t seem like a job at all. It’s where you go to work and you enjoy interacting with your coworkers and the work you do gives you total fulfillment. In reality, your dream job is not a job at all but something you do to obtain a comfortable, enjoyable lifestyle.

For me, W3 Innovations is a company where I work with smart, equally driven people to build uniquely inspiring products. It is a place where innovation is more than just a word, but a standing principle. It is where everyone is part of a team, with team rewards and recognition.

As I look out to W3’s goals over the next couple of months, I understand that it is going to take a lot of hard work (and a little luck), but I am very excited about engaging in every new problem and in working with a solid team.

It may sound trite, and a bit naive, but I truly believe the sky is the limit for W3 Innovations even in these trying times.

We intend to use this blog to communicate with our community on new product announcements. It will also be a place for our team members to post their stories. As we learn lessons from our business and programming efforts, we plan to pass them along to the community as well. We also want to hear from our users on how we can make our products better. Stay tuned for more postings.